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Branding for a unique style of wood furniture and home goods.  View fullsize
We did a full brand overhaul for ASHco., an outdoor inspired soft goods company.  View fullsize
Living in Buffalo, we see so many Bison silhouettes representing the city, brands, restaurants, etc. Any excuse people can find to use a bison silhouette, they will take full advantage. The problem we saw though, is that they ALWAYS look the same. T View fullsize
Logo for an outdoor & travel inspired clothing and home goods brand.  View fullsize
A rejected logo for Westgate Collective. View fullsize
Branding for a unique style of wood furniture and home goods. 
We did a full brand overhaul for ASHco., an outdoor inspired soft goods company. 
Living in Buffalo, we see so many Bison silhouettes representing the city, brands, restaurants, etc. Any excuse people can find to use a bison silhouette, they will take full advantage. The problem we saw though, is that they ALWAYS look the same. T
Logo for an outdoor & travel inspired clothing and home goods brand. 
A rejected logo for Westgate Collective.

©POSITIVE APPROACH 2026

631 Fargo Avenue | Buffalo, New York 14213

Shop Hours: Monday - Friday | 8am-ish - 4pm-ish

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